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Business studies


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shantel tarirai


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Define opportunity cost
Is the next-best alternative when a decision is made
List the 4 factors of production
Land Capital Labour Enterprise
Define entrepreneurship
It is the process of setting up a business,, taking on financial risks in the hope of profit.
Classify a business in its 3 sectors and describe every part clearly giving examples
Primary sector- any industry involved in the extraction and production of raw materials, such as farming, logging, hunting, fishing, and forestry . Secondary sector_ covers the manufacturing of goods in the economy, including the processing of materials produced by the primary sector. Tertiary sector- its is a business or organization controlled by the private sector and public sector.
Explain any 2 forms of business organizations ,clearly giving disadvantages and advantages of each form
Franchisor- sells the right to open stores and sell products or services using its brand, expertise, and intellectual property. PROS- You can make a profit by asking the brand owners to use their brand image/name on your behalf. The customers are going to think that the business is from the brand owners because of the brand name and image. CONS- the person that asked to use your brand name might not know how to be a good decision-maker. SOLE TRADER- a sole trader is a person who manages his own business alone he might have employees but the business is his only. PROS- doesn`t have to share profit with other people. he can do his ideas without anyone disagreeing with him or discouraging him. CONS- he won`t have anyone to assist him with the business. The business can shut down because he will not be able to run it alone.
Define specialisation
Is when businesses or a person is focusing on what they are best at. EG; elisa and elss they trained to do sports when they were still kids until now they are doing sports, they are focusing on what they are good at.
Define division of labour
Is when the production process is split up into two different parts or more yo do a certain task. These include ;machines and humans.
Define value addition
The difference between the price of a product or service and the cost of producing it.
Define stakeholders
A person who is interested in helping the team or a business in terms of finance but will want something in return.EG; shares.
Define objectives
The specific, measurable results that companies hope to maintain as their organisation grows
Define motivation
Motivation is what makes employees want to work effectively like money is the main motivator said F.W TAYLOR.
Write any two importances of setting objectives to a business
For your business to grow in profit in the market and to earn more customers because if you don't get customers you will receive no profit. For the business to be well known and around the country and world
Why is value addition important
For customers to purchase your goods or services and to earn a profit because customers tend to like beautiful products and well detailed ones.
Discuss F.W TAYLOR`S motivational theory
In 1911 F.W TAYLOR said money is the main motivator, money makes employees work effectively although there were some people opposing what Mr. Taylor was saying because people can get paid while they are not doing anything at all or working effectively. for you to know how the employee is working effectively there is a need to measure their working progress and there is nobody who would like to be measures in order to get paid.
Write any 2 reasons why people work
For financial income like a salary To buy luxuries with the salary
Define a wage and a salary
Wage- is usually paid weekly to the employees salary- is paid monthly for the work the employees did for the company over the month.
List any 2 financial rewards and 2 non-financial rewards
Financial rewards- salary wages non-financial rewards- free accommodation free holidays
What is meant by piece rate
It`s when a boss pays his employees according to the quantity of products employees have made
What is meant by a bonus
Its a lumpsum usually paid to employees after they work ,it is usually given after a year or once in a year
Define organizational structure
The method by which work flows through an organisation
Identify two reasons why people work
For salary to pay for expeneses
Give any 2 advantages of a organisational chart
Faster decision making better communication
Define chain of command
The hierarchy of reporting relationships from bottom to top or top to bottom
Define span of control
The number of employees that can be managed effectively and efficiently by the supervisors or managers in an orgnasition
Give 2 advantages of the span of control
Better communication more tasks can be completed
Define management
Planning ,leading, organising and controlling the business
Define delegation
Giving employees permission or authority to do a given task
Discuss the roles of management
Planning- the business has to make future plans for the business to grow and get more profit. CONTROLLING-the manager needs to control the business. Organizing-the business needs to be organized in order to make more profit LEADING-every business needs a good leader and qualified people in order to run the business nicely
What is meant by a democratic leadership
Is when the employees are included in decision making,that means that their thoughts matter to the manager
Identify two examples of other leadership styles could use
Autocratic leadership style laissez-faire leadership style
Identify and explain two disadvantages to this of having a tall organisational structure
To many workers and if they make one mistake everything goes down .they can steal some of the profits. it can create confusion if someone has made a mistake
Define recruitment
It is when a business or organization looks for a person to replace a certain job.
Define job description
Outlines the responsibilities and duties to ne carried out by someone to do a specific job
Define internal recruitment
The process of filling vacancies within a business from its existing workforce.
Define external recruitment
When the business looks to fill the vacancy from any suitable applicant outside the business
Give any 2 advantages and 2disadvantages of internal communication
PROS-less expenses so that they wont have to spend money on advertising the employee knows what the business experts want. CONS-they won`t be new ideas for the business to do the other employees can feel that he/she is not worthy enough for the job.
Give any 2 advantages and 2 disadvantages of external recruitment
PROS- he/she will bring new ideas for the business to do. the other employees won't feel left out because someone outside the organization will get the job CONS-expenses will be a lot because they will need to advertise for the job. they have to do the recruitment process and that takes a lot of time and money to.
What is meant by job analysis
For the people who are applying to know what the job does and the certain amount of work what the people will have to do
What is meant by a job description
It is when the people who are applying to know what the job expects and want to gain
What is meant by business
An organization or enterprising entity engaged in commercial, industrial, or professional activities
Define communication
The imparting or exchanging of information by speaking, writing, or using some other medium
Define internal communication
It is when people only in the organization are communicating
External communication meaning
The processes responsible for communicating with people and entities outside your organization
Define verbal communication
It is a way of communicating using the mouth to talk
Define written communication
Any written message that two or more people exchange.
Define effective communication
It is when a sender receives a feedback from the sender
Define one way communication
When a message flows from sender to receiver only, thus providing no feedback.
Define two way communication
When both the receiver and sender can receive feedbackfrom one another
Why is communication important? give only 2 reasons
It can help you reduce misunderstandings develop strong relationships and establish yourself as an active team member
Define communication
Is when messages are sent through established channels using professional language
Define informal communication
Is when information is sent and received casually with the use of everyday language
The communication barriers
The sender- poor attitude/wrong body language ,unclear message ,message to long. Medium- too many people pass on message,message may be lost ,techinical breakdown. Receiver- lack of trust, poor attitude ,doesn`t listen Feedback- no feedback received feedabck received is too slowy or is distorted
Define mass marketing
A very large number of sales of a product
Define niche marketing
A small, usually specialized segment of a much larger market
Define market segment
Are identifiable sub-group of a whole market in which consumers have similar characteristics
Define market research
Is the processor of gathering, analyzing, and interpreting information about a market.
Define primary research
Is the collection of original data via direct contact with potential customers E; G interviews,questionnaires,observations, focus groups
Define secondary research
Is information that is already collected and is available for use by others
Define marketing mix
Is a term that is used to describe all the activities which go into marketing a product or service
The 4 ps
Product price place promotion
Define product of the 4 ps
In marketing, we look at the product itself like the design and quality, packaging, and how the product is compared with its competitors.
Define price of the 4 ps
In marketing we look at the price is sold and the price must be made with the prices of the competitors products
Define place of the 4 ps
This refers to the channels of distributions that are selected. we will be looking at where the manufacturer will sell his products that is to the public, wholesalers or direct to customers.
Types of products
Consumer goods consumer services producer goods producer services
Define consumer goods
These are goods that are consumed by people EG, food
Define consumer services
These are services that are produced by people EG, education
Define producer goods
These are goods that are produced for other businesses to use EG, lorries and machinery
Define producer services
These are services produced for other businesses EG, accounting and insurance
Define branding
A brand of a product is created for the product to have different fixtures from other products
Define brand image
Is an image or identity given to a product that gives it a personality of its own and distinguishes from its competitiors brands
Define brand loyalty
Its when consumers keep buying the same brand over and over again
Define packaging
It's the physical container or wrapping for a product it's used for promotion and selling appeal.
Define cost-plus pricing
This is pricing in order to cover costs and ensure a certain profit is made
Define competitive pricing
Involves putting prices inline your competitors prices or just below
Define psychological pricing
Is an approach when particular attention is paid to the effect that the price of a product will have upon consumers perceptions of the product.
Define penetration pricing
Is used when trying to enter new markets
Define price skimming
This is when a high price is set for a new product on the market
Define promotional pricing
This is when a product is sold at a very low price for a short time of period
Define dynamic pricing
This happens when customers are split into two or more groups and they are charged the same product depending on time and level of demand
Define price elasticity of demand
It is the measure of the responsiveness of demand to a change in price
Aims of promotion
To increase sales to create a brand image to improve the company image to inform people about particular issues often used by the government