MKT1022 Modelling For Marketers
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MKT1022 Modelling For Marketers - Leaderboard
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91 questions
| 🇬🇧 | 🇬🇧 |
| What is the definition of a Business Model? | How an organisation creates, delivers and captures value. |
| What is a Business Environment? | The external/internal factors that influence a business. |
| What is Business Decision-Making? | Decisions for the business to expand and grow (create value). |
| What is Marketing Research? | The process in which businesses identify marketing opportunities/problems to evolve. |
| What is B2B Marketing? | Marketing to other businesses and organisations. |
| What's meant by Marketing Strategy? | Looking at the feasibility of a business vision. |
| What is the Internal Business Environment made up of? | Employees, Culture and Management. |
| What is the External Micro Business Environment made up of? | Customers, Competitors, Suppliers & Labour Markets. |
| What is the External Macro Business Environment made up of? | Technological, Natural, Sociocultural, Economic, Political\Legal, International. |
| What are the three types of Business Orientation? | Production, Product, Sales. |
| What does Production Orientation prioritise? | Efficiency. Not customer needs. |
| What is Product Orientation driven by? | Driven by technology and what technology can deliver. |
| What is the priority with Sales Orientation? | Sell what has been produced. |
| What are the 5 features of the Industry Life Cycle? | Development, Growth, Shakeout, Maturity and Decline. |
| What are the 3 Main models in the External Macro Environment? | Forecasting, Scenario Analysis and PEST/PESTEL. |
| What is Zipf's Law? | The tendency to prefer a number one brand to the competition. |
| What is Consumer Inertia? | The tendency to buy a brand out of habit because it requires less effort. |
| What is meant by Brand Loyalty? | Repeat purchase behaviour that reflects a conscious decision to continue buying the same brand. |
| What are the 3 Non-Compensatory Decision rules? | Lexicographic rule, Elimination-by-Aspects rule and Conjunctive rule. |
| What is the Lexicographic rule? | Selecting a brand that is best at the most important attribute. |
| What is the Elimination-by-Aspects rule? | Buyer evaluates brand on most important attribute. |
| What is the Conjunctive rule? | Processing by brand. |
| What are the 2 Compensatory Decision rules? | Simple Additive rule and Weighted Additive rule. |
| What is the Simple Additive rule? | Consumer chooses alternative that has largest number of good attributes. |
| What is the Weighted Additive rule? | Taking into account the relative importance of the good attributes. |
| What are the 4 views of Ethical Behaviour? | Individualism, Utilitarian, Justice and Moral Rights. |
| What is Individualism in terms of Ethical Behaviour? | A decision or behaviour that promotes one's long-term self-interests. |
| What does Utilitarian mean in terms of Ethical Behaviour? | A decision or behaviour that is in the best interest of the majority of people. |
| What does Justice mean in terms of Ethical Behaviour? | Fairness and Impartiality. |
| What are Moral Rights in terms of Ethical Behaviour? | Maintain fundamental rights of all humans. |
| What are the 9 types of Academic Misconduct? | Cheating, Collusion, Commissioning, Duplication,Fabrication, Facilitation, Ghost Writing, Plagiarism and Self-Plagiarism. |
| What is meant by Collusion in terms of Academic Misconduct? | Collaborating with someone or helping someone to commit plagiarism. |
| What is meant by Fabrication in terms of Academic Misconduct? | Falsification of data, info or citations. |
| Why do students cheat/plagiarise? | Lack of understanding, Efficiency, Time, Values/Attitudes, Defiance, Temptation, Denial, Lack of Deterrence. |
| What is meant by Facilitation in terms of Academic Misconduct? | Helping misconduct to occur. |
| What are some examples of Plagiarism? | Unacknowledged Quotation, Use of another persons work and Copying work. |
| What are the 10 types of Plagiarism? | Clone, CTRL-c, Find-Replace, Remix, Recycle, Hybrid, Mashup, 404 Error, Aggregator and Retweet. |
| What things do you need to reference in your work? | Quotations, Paraphrased Text, Summaries, Theories, Ideas, Stats/Data, Imagery etc, Plans. |
| What is Marketing Research? | Planning, collection & analysis of data relevant to decision making. |
| What are the 3 Functional Roles of Marketing Research? | Descriptive, Diagnostic and Predictive. |
| What is the role of the Descriptive function in research? | Gathering/Presenting statements of fact. |
| What is the role of the Diagnostic function in research? | Data and/or actions are explained. |
| What is the role of the Predictive function in research? | Identifying potential advantages of opportunities. |
| What years and where were the Phoenicians trading in various ports? | 2500BC - 539BC around the Mediterranean. |
| What years and where did Marco Polo travel to do Marketing research.? | 1254 - 1324 to China. |
| When was the first Marketing department established and what was it called? | 1911 - Curtis Publishing Company. |
| Who conducted the first Academic marketing research via mail surveys and what year were they created? | Professor Harlow Gale in 1895 |
| During WWII, what were the marketing industry using surveys for? | Looking into Soldiers & family consumer behaviour at home. |
| Who and what decade were Focus Groups developed? | Robert Merton in 1940's. |
| When was Random Sampling widely recognised? | Late 1940's. |
| What is Applied Research? | Solving a specific, pragmatic problem. |
| What is Basic/Pure Research? | Expanding frontiers of knowledge as a whole rather than a specific issue. |
| What is Primary Data? | Undertaken specifically for the research project in question. |
| What is Secondary Data? | Originally collected for another purpose & can be further analysed to provide additional knowledge. |
| What are the 2 different types of Secondary data? | Internal Secondary data and External Secondary data. |
| What is the difference between Internal and External Secondary data? | Internal- collected within firm. External- collected from external organisations. |
| What are the two types of External Secondary data and what are they? | EXTERNAL DATABASES- data outside the firm supplied. SYNDICATED SERVICES DATA- given to other firms that subscribe. |
| What are some advantages of Secondary data? | Fewer resource requirements, Unobtrusive, Longitudinal studies feasible, Comparative data, Unforeseen discoveries, Permanence of data. |
| What are some disadvantages of Secondary data? | Access difficult, Costly, Not full control, Possible affect of data not being for the specific purpose. |
| How do you evaluate Secondary data? | Suitability of data and Suitability of data for analysis. |
| What are the different types of Interview? | Standardised and Non-Standardised. |
| What are the types of Non-Standard Interview? | One-to-one, One-to-many, Two-to-many |
| What are the 4 Classic Observation roles? | Participant as Observer, Complete Participant, Observer as Participant, Complete Observer. |
| What is meant by 'Matrix' when referring to closed questions? | Responses to 2+ questions can be recorded using the same grid. |
| In terms of closed questions, what is a Likert scale? | Scale to show how much a person agrees or disagrees with a statement. |
| What are the two types of Secondary data? | Probability & Non-Probability. |
| What is a Simple Random Sampling Technique? | Equal but random choice amongst population for each case. |
| What is a Systematic Random Sampling Technique? | Initial sampling point selected at random, case selected at set random intervals. |
| What is a Stratified Random Sampling Technique? | Population divided into 2+ relevant strata and is then equal amount is selected from each subgroup. |
| What is a Cluster Random Sampling Technique? | Population divided into discreet clusters prior to sampling and then assigned. |
| What are the 5 Non-Probability Sampling Techniques? | Quota, Purposive, Volunteer Self-selection, Volunteer Snowball, Haphazard. |
| What is the Quota Sampling Technique? | Makes sure sample represents certain characteristics of the population chosen by the researcher. |
| What is the Purposive Sampling Technique? | Judgement of researcher used to select cases that make up sample. |
| What is the Volunteer Self-selection Sampling Technique? | An individually is allowed to identify their desire to take part. |
| What is the Volunteer Snowball Sampling Technique? | Subsequent respondents are obtained from information provided by initial respondents. |
| What is the Haphazard Sampling Technique? | Selected on the basis that they are the easiest to obtain. |
| What are the 2 types of Quantitative data? | Categorical and Numerical. |
| What are the 2 types of Categorical Quantitative data? | Nominal and Ordinal. |
| What are the 2 types of Numerical Quantitative data? | Continuous and Discrete. |
| What is the difference between a Dependent or Independent Variable? | DV- Changes in response. IV- Causes changes. |
| What is Continuous data? | Can theoretically take away any value provided they can be measured within sufficient accuracy. |
| What is Discrete data? | Data is measured in discrete units and can only take one finite number of values from a scale that measures changes. |
| What are the 3 Central Measures of Tendency? | Mode, Median, Mean. |
| What are the 10 ways of presenting data? | Contingency Table, Bar Chart, Pie Chart, Line Graph, Box Plot, Bubble Chart, Spider Chart, Map Chart, Word Cloud. |
| What is Thematic Analysis? | Themes, Patterns (Across the dataset). |
| What is Narrative Analysis? | Structuring, Interpretation & Recontextualisation (Applied to human stories). |
| What is Discourse Analysis? | The analysis of language. |