| Engagement (n) | The process of encouraging people to be interested in the work of an organization
EX: This article outlines the public engagement strategy. |
| Tried-and-true (a) | Used many times in the past and proven to work well
EX: A cup of warm milk is my tried-and-true remedy for insomnia. |
| Dazzling (a) | Bright, you cannot see for a short time after looking at it
EX: A dazzling white light. |
| Dazzling* (a) | Extremely exciting or attractive
EX: Marketers have a dazzling set of new, mobile and social media tools for engaging customers all the times. |
| Low-margin (a)
Low-margin product/business | Producing a low level of profit
EX: Paper manufacture, generally speaking, is a low-margin business. |
| Strategic planning (mkt) | The process of developing and maintaining the organization's goal ands and capabilities and its changing marketing opportunities |
| Marketing | A social and managerial process, by which individuals and organizations obtain what they need and want through creating and exchanging values
A process by which companies engage customers, build strong customer relationships, and create customer values in order to capture value from customer in return |
