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level: Level 1

Questions and Answers List

level questions: Level 1

Question	Answer
What team are you?	Andrews
What way should the map move?	southeast
What does EBIT stand for?	Earnings Before Taxes and Interest
What does EBITDA stand for?	Earnings Before Interest and Taxes, Depreciation and Amortization
How long is long-term debt?	10 years
Why is long term debt higher?	Because the future is unknown
dominate the market but cannot set the price	Oligopoly
Where do most customers live?	low and traditional
what is the highest corporate tax rate of a C-corporation	21%
How do you calculate market capitalization?	(current stock price) x (number of outstanding shares)
What are the 6 "trillion dollar companies"?	Apple, Alphabet Inc. (google), Microsoft, Facebook, CNBC, Berkshire Hathaway
How do you calculate stockholders equity?	Assets - Liabilities
extensive year end report of the sensor industry	Capstone Courier
the higher the score...	the better the sales
used to understand current market positions and how to industry will evolve	situation analysis
annual reports specific to your company that are projections for the upcoming year	Proformas
What are the four departments?	R&D, marketing, production, finance
designs the product line	R&D
prices and promotes your product	Marketing
determines how many units will be manufactured during the year	Production
makes sure your company has the financial resources it needs to run through the year	Finance
What are the three ways the finance department can raise funds?	1. one year bank notes, 10-year bonds, stock issues
T/F : plug ins are different than modules	True
What are the 5 main segments?	Traditional, Low End, High End, Performance, Size
What does MTBF mean?	Mean Time Before Failure
What are the 4 buying criteria?	Price, Age, MTBF, and Positioning
inexpensive products, large in size and slow performing	Low-End Segment
faster performing and smaller in size	High-End Segment
T/F : there are zero customers interested in products positioned outside the dashed circles	True
Ideal Modest Position - Size	16.0
Ideal Modest Position - Performance	4.0
Ideal Modest Age	2 years
Ideal Modest Price	20.00-30.00
Ideal Modest MTBF	14,000-19,000
Ideal High End size	11.1
Ideal High End Performance	8.9
Ideal High End Age	0 years
Ideal High End Price	30.00-40.00
Ideal High End MTBF	20,000-25,000
T/F : prices will not change throughout the year	TRUE
2.5 - 4.0 from the center of the circle. poorly positioned and will have reduced customer survey scores	Rough Cut
within 2.5 from the center of the circle.	Fine Cut
every segment has a $______ price range	$10
price ranges in all segments drop $____ per year	$0.50
sensors priced $__ above or below segment guidelines lose 20% of their survey score, and an additional 20% for every dollar up until $4.99	$1
as price goes down, price score goes ____.	up
Products with an MTBF ___ hours below the segment guideline lose 20% of their customer survey score	1,000
material costs increase for every additional 1,000 hours of reliability	$0.30
your score / sum of other scores	Survey Score
Your company must have at least one product and cannot have more than _____.	eight
Repositioning the product drops the age _________, and customers will become interested again.	in half
what are the three P's of marketing	price, place, and promotion
For each point of change in automation, up or down, the company is charged _____ per unit of capacity.	$4.00
how to calculate the book value of stock	equity / shares outstanding
Low-priced products for the industry: Our brands offer solid value. Our primary stakeholders are bondholders, customers, stockholders and management.	Broad Cost Leader
Premium products for the industry: Our brands withstand the test of time. Our primary stakeholders are customers, stockholders, management and employees.	Broad Differentiator
Reliable products for low technology customers: Our brands offer value. Our primary stakeholders are bondholders, stockholders, customers and management.	Niche Cost Leader
Premium products for technology oriented customers: Our brands define the cutting edge. Our primary stakeholders are customers, stockholders, management and employees.	Niche Differentiator
Reliable products for mainstream customers: Our brands offer value. Our primary stakeholders are bondholders, stockholders, customers and management.	Cost Leader with Product Lifecycle Focus
Premium products for mainstream customers: Our brands withstand the test of time. Our primary stakeholders are customers, stockholders, management and employees.	Differentiator with Product Lifecycle Focus