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level: Level 1

Questions and Answers List

level questions: Level 1

Question	Answer
The idea that the media is 'injecting' ideas into people's heads. suggesting that suggestible people (woman, lower class, young people) would behave inappropriately if unsuitably stimulated.	What is the hypodermic model?
Media propaganda in Nazi Germany in WW2, 'War of the Airwaves'	What is an example of the hypodermic model?
Official channel such as BBC targeting occupied states.	Define ‘overt’
Rival 'black propaganda' operations launched by allies and axis powers. Eg `lord Haw Haw's 'Germany Calling'	Define 'covert'
Joseph Geobbels	Who was a prominent figure in war of the airwaves?
Media has important persuasive significance.	What did Joseph Geobbels believe?
Media does not change perspectives but reinforces perspectives and ideas that are already there.	What does ‘reinforcement not change’ mean?
Media telling you what subjects to think about.	Define ‘agenda setting’
McCombs and Shaw	Who in 1972 believes that media influenced voters perceptions?
'The press may not be successful in telling people what to think, but is stunningly successful in telling people what to think about'	What did Bernard Cohen say in 1963?
Thanks to technology we can get news instantly and globally, global village.	What is meant by ‘live and global’?
Speech, Architecture, Radio, Coinage, Art, Music, Posters, Banners, rallies, theatre.	Name 10 types of media?
Goffman. When media focusses on specific actors, issue and themes whilst marginalising others, purposely or not.	What is ‘framing’ and who popularised the term?
Hall. We decode and recode media in our own way. Eg perceiving stories in our own way.	What is ‘encoding and decoding’ and who is associated with it?
We take what we want from what we are told, we all perceive media in our own way.	What is meant by ‘use and gratifications’?
it's not 'what media do to people' but 'what people do with media'	What did Bulmer and Katz say about use and gratifications?
Barthes 1968	Who said ‘A texts unity lies not in it’s origin but in it’s destination’?