level: 3.3.1 Marketing Mix- Product
Questions and Answers List
level questions: 3.3.1 Marketing Mix- Product
| Question | Answer |
|---|---|
| The design, quality, and packaging | Product |
| Goods that are used by people | Consumer goods |
| Services produced for people | Consumer services |
| Goods that made for businesses to use | Producer goods |
| Services that are created to help other businesses | Producer services |
| The essence of what make your product or service better than competitors | Unique Selling Point (USP) |
| A unique name that distinguish a product from its competitor | Brand name |
| Consumer buying the same brand again and again | Brand loyalty |
| Identify of a product, gives a personality that differentiate it from other competitor products | Brand image |
| Physical container or wrapper | Packaging |
| Protect product, provide information, advertise product | What is packaging used for? |
| -Stand out -Attracting -More trustworthy -Help promote the brand name | Why is packaging important? |
| 1. Development 2. Introduction 3. Growth 4. Maturity 5. Saturation 6. Decline | Cycle of a product |