level: 3.4 Marketing Strategy
Questions and Answers List
level questions: 3.4 Marketing Strategy
| Question | Answer |
|---|---|
| A plan to combine the 4Ps of marketing to achieve a particular objective | Marketing stragtegy |
| Use prices to differentiate itself - aim to be the lowest price seller | Cost leadership |
| Too many competitors, not much growth in home country | Saturated home market |
| The business gives permission for a firm in the new market to produce the branded product | Licensing |
| Sell in many different markets | Spreading risk |