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level: Advertising techniques

Questions and Answers List

level questions: Advertising techniques

Question	Answer
Are slogans often a play on words?	Yes, they are often a play on words.
Slogans are designed to be __________ or relate to something important about the product.	memorable
What is a logo?	A unique and recognisable symbol which represents the product.
Advertisers often use celebrities to _______ products.	endorse
Are adverts which use endorsement usually more expensive to produce?	Yes, they are usually more expensive to produce.
Can 'ordinary' people be used to endorse everyday goods or products?	Yes, 'ordinary' people can be used to endorse everyday goods.
What does USP stand for?	Unique Selling Point
What is a unique selling point?	Something unique to the product being advertised, such as KFC's secret recipe or the 'snack crackle pop' of Rice Krispies.
What is a 'Hard Sell'?	A 'Hard Sell' tells you what the product is and why you need it with as little information as possible.
Is a 'Hard Sell' short, loud and concise?	Yes, a 'Hard Sell' is short, loud and concise.
A 'Soft Sell' promotes the product with an associated lifestyle or a mysterious _____. This may have the audience wondering what the product even is, right up until the end of the advertisement.	story
What do you do when you define a product through an icon?	You make the product distinct to such a degree that it almost sells itself.
What is a classic example of a company that defines their products through an icon?	Coca cola
Product demonstration is often used to advertise ________ products or ______.	cleaning, makeup
Persuasive language is often in the form of _________.	hyperbole
Hyperboles are exaggerated statements or claims not meant to be taken _________.	literally
Why is hyperbole used in persuasive language to advertise?	To make the product seem more effective or desirable than it really is.
What is mode of address in advertising?	How the advertisement, as a media text, speaks to us
Technical codes are how people or products are represented through camera ______ or how the advert is ______.	angles, edited
Audio codes include dialogue, ________ and non-diegetic sounds.	diegetic
What is the difference between diegetic and non-diegetic sounds?	Diegetic sounds are noises which have a source on-screen and weren't edited in. Non-diegetic sounds on the other hand were edited in.