| what are the 9 types of sales promotions | BOGOF
Loyalty cards
coupons
discounts
competitions
free gifts
sponsorship
product placement
celebrity endorsement |
| what is the BOGOF method of sales promotion? | buy one get one free
customer buys a product and receives another free |
| what are loyalty cards as sales promotion? | a customer receives points/credits for making continued purchases |
| what are coupons as sales promotion? | collectible vouchers which can be redeemed in store when purchasing a product |
| what are discounts as sales promotion? | reducing prices for a short period of time |
| what are competitions as sales promotion? | being entered into a draw to win a prize when making a purchase |
| what are free gifts as sales promotion? | a customer receives an extra item with their purchase |
| what are sponsorships as sales promotion? | a business provides funding for an event/cause in return for publicity and media exposure |
| what is product placement as sales promotion? | a business pays for products to appear in films, TV shows or video games |
| what is celebrity endorsement as sales promotion? | a business pays a celebrity to publicly support/use their products/services |
| what are the two types of advertisement | informative adverts
persuasive adverts |
| what are informative adverts | ads that increase awareness of a product or service and inform customers about it |
| what are persuasive adverts | ads that aim to persuade a consumer to buy the product by emphasising its desirability |
| what are the seven methods of advertising | television
newspaper/magazine
radio
internet websites
billboards
social media
sms/text messaging |
| describe the television advertising method | an organisation pays to have a short advert played during the ad break of a TV programme |
| what are the advantages of television advertising? | can be seen by a large range of people
encourages new customers as well as reminding existing ones |
| what are the disadvantages of television advertising | very expensive particularly if you want to advertise during expensive tv shows |
| describe newspaper advertising method | an organisation pays to have an advert placed in a particular newspaper or magasize to target a certain market segment |
| what are advantages of newspaper advertising | can target particular customers based on their interests |
| what are disadvantages of newspaper advertising | number of people reading print media is declining |
| describe radio advertising method | an organisation pays to have a jingle /announcement played between songs on particular radio stations |
| what are the advantages of radio advertising | catchy slogans /jingles can be used to make your product or service more memorable |
| what are the disadvantages of radio advertising | as the product or service can't be shown, it may be unsuitable for businesses who rely on the look of a product to entice customers |
| describe internet website advertising | an organisation pays to have pop up adverts appear on popular websites
organisations can also have adverts on their own website to promote current and future products |
| what are the advantages of internet website advertising | websites are accessed by a wide range of demographics |
| what are the disadvantages of internet website advertising | internet popups can be annoying for customers which may detract from product image |
| describe billboards as advertising | an organisation pays to have a large poster or sign displayed in a busy area of a city |
| what are the advantages of billboards as advertising | suitable for targeting customers in a particular geographic location |
| what are the disadvantages of billboards as advertising | will be mostly seen by moving traffic who may not fully read or take in information |
| describe social media advertising | an organisation uses social media platforms such as Facebook, Instagram, twitter to make announcements about products or services |
| what are the advantages of social media advertising | can be instantly seen by customers |
| what are the disadvantages of social media advertising | negative comments from disgruntled customers or competitors can affect your image |
| describe text message advertising | an organisation texts customers to inform them of latest offers |
| what are the advantages of text message advertising | promotions and deals can be changed frequently and shared quickly with customers |
| what are the disadvantages of text message advertising | requires you to have the customers contact number details in the first place so unsuitable for new businesses |
| what is meant by business ethics? | behaving in such a way that you don't cause harm to society, or behave in a way that the majority of people would find unaccepatable |
| what is the Advertising Standards Authority (ASA) responsible for? | ensuring that organisations meet certain criteria with regards to their advertising and promotions |
| What criteria must businesses must meet with regards to their advertising and promotions? | adverts don't mislead the public
adverts are non-discriminatory
adverts do not cause harm or offence
adverts are appropriate for the audience
adverts cannot be political |
