| what 6 types of technology are used in the marketing department of a business? | spreadsheets
databases
graphics and desktop publishing
qr codes, apps and text messaging
social networking
internet websites |
| what are spreadsheets used for in marketing? | sued to analyse sales figures which aids decisions making
graphs can be created allowing easier comparison |
| what are databases used for in marketing? | customer information can be held on database which can be searched and used for targeted promotions |
| what are graphics and desktop publishing used for in marketing? | these can be used to produce professional and attractive advertising materials |
| what are qr codes, apps, and text messaging used for in marketing? | used to advertise and target promotions to customers |
| what is social networking used for in marketing? | organisations can use Facebook and twitter to advertise their products and launch promotional campaigns |
| what are internet websites used for in marketing? | websites can be used to sell goods and services (ecommerce) and also display information on opening times, location, contact details and FAQs |
| what is ecommerce | the buying and selling of goods online |
| what are the advantages of ecommerce for the business | customers can be targeted worldwide which will increase potential sales
may reduce costs as high street premises may not be required
websites can be used to target special offers to particular customers
the business will gather personal details about a customer when they purchase a product which can be used for market research purposes |
| what are the disadvatages of ecommerce for the business? | customers may not want to disclose personal information
under the GDPR businesses must ensure customer information is kept secure
can be expensive to make and maintain a website
employees may need training to update the website
technical problems may occur which prevent customers from placing an order |
| what are advantages of ecommerce for the customer? | can purchase 24/7 from any location
products may be cheaper than in store
products will be delivered directly to your door
its easier to find the best deals using comparison websites and online reviews |
| what are the disadvantages of ecommerce for the customer? | goods can't be seen or handled before buying
returning items may be more costly and time consuming
after purchasing a product, customers may receive unwanted communication from the business |
