| someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks | entrepreneur,_,Being an entrepreneur is a way of fulfilling your creative potential. |
| giving people a feeling of excitement and a desire to do something great | inspiring,_,King was a great orator and an inspiring leader. |
| the attention that someone or something gets from newspapers, television etc | exposure,_,The failure of their marriage has got a lot of exposure recently. |
| someone who watches television | viewer,_,The new series has gone down well with viewers. |
| to sell more goods or products than a competitor | outselling,_,Australia now outsells the US in wines. |
| the attitude or set of ideas that guides the behaviour of a person or organization | philosophy,_,The company explained their management philosophy. |
| a word or phrase representing a rule or principle which someone often uses, but which other people often find annoying or boring | mantra,_,The Treasury Secretary has stuck to his mantra that ‘a strong dollar is in America’s interest’. |
| to give someone something or allow them to have something that they have asked for | grant,_,The council have granted him permission to build on the site. |
| to stop working, usually because you have reached a certain age | retire,_,He was forced to retire early because of poor health. |
| a new business activity that involves taking risks | venture,_,He was very excited about the new venture. |
| to eagerly and quickly use an opportunity to do something | 1 grasp an opportunity,_,She is ready to grasp any opportunity to expand the business. |
| to completely understand a fact or an idea, especially a complicated one | 2 grasp the fact,_,Some people find the idea of relativity difficult to grasp. |
| if you seize an opportunity, you quickly and eagerly do something when you have the chance to | 1 seize every opportunity,_,She seized the opportunity to travel when it was offered to her. |
| to take control of a place suddenly and quickly, using military force | 2 seize power,_,The rebels have seized power. |
| to get possession or control of something | take control,_,Youngsters need to take control of their own lives. |
| if something is doomed, it is certain to fail, die, be destroyed | doom,_,We are all doomed to die in the end. |
| to think that something may not be true or that it is unlikely | doubt,_,Kim never doubted his story. |
| to be more than a particular number or amount | exceed,_,His performance exceeded our expectations. |
| to experience something, especially problems or opposition | encounter,_,They encountered serious problems when two members of the expedition were injured. |
| a problem that delays or prevents progress, or makes things worse than they were | setback,_,The team’s hopes of playing in Europe suffered a setback last night. |
| what you think or hope will happen | expectation,_,Anne left Germany in the expectation of seeing her family again before very long. |
| to be sure that something is correct or right | trust,_,I trust his judgment completely. |
| to say that you admire and approve of someone or something, especially publicly | praise,_,The mayor praised the rescue teams for their courage. |
| an ambitious plan, idea etc shows a desire to do something good but difficult | ambitious,_,It was an ambitious engineering project. |
| something that you hope to achieve in the future | goal,_,Your goal as a parent is to help your child become an independent adult. |
| to add the most recent information to something | update,_,The files need updating. |
| a useful machine, tool, instrument etc that has been invented | inventions,_,The dishwasher is a wonderful invention. |
| a building where things are stored | storehouse,_,They have just built a new storehouse for all the extra items. |
| to look like or be similar to someone or something | resemble,_,It’s amazing how closely Brian and Steve resemble each other. |
| fairly dark or not giving much light, so that you cannot see well | dimly-lit,_,She walked into the dimly-lit room and wasn't sure if anyone else was there or not. |
| to refuse to accept, believe in, or agree with something | reject,_,Gibson rejected the idea as ‘absurd’. |
| someone who buys and uses products and services | consumer,_,Consumers will soon be paying higher airfares. |
| the feeling of being sorry for someone who is in a bad situation | sympathy,_,I have absolutely no sympathy for students who get caught cheating in exams. |
| an idea of how something is, or how something should be done | concept,_,It’s very simple, once you grasp the concept. |
| careful about what you choose to do, buy, allow etc | selective,_,We’re very selective about what we let the children watch. |
| lack of knowledge or information about something | ignorance,_,Excuse my ignorance, but how does it actually work? |
| having happened or existed before the event, time, or thing that you are talking about now | previous,_,I’ve met him before on two previous occasions. |
| if someone or something has a tendency to do or become a particular thing, they are likely to do or become it | tendency,_,Greg’s tendency to be critical made him unpopular with his co-workers. |
| making you feel sad or full of pity | poignant,_,It was a poignant film, which she wished had been longer. |
| having an important effect or influence, especially on what will happen in the future | significant,_,His most significant political achievement was the abolition of the death penalty. |
| happening or done in a way that is not planned or organized | haphazardly,_,The landscape was mainly sandy with bushes growing haphazardly here and there. |
| using a thinking process in which facts and ideas are connected in a correct way | logically,_,He tried to think logically. |
| happening or chosen without any definite plan, aim, or pattern | randomly,_,The gang picked their victims randomly. |
| lasting for only a short time | fleeting,_,For one fleeting moment, Paula allowed herself to forget her troubles. |
| continuing for a long time | durable,_,Wood is durable material. |
| if something is done indiscriminately, it is done without thinking about what harm it might cause | indiscriminately,_,Soldiers fired indiscriminately into the crowd. |
| a strong dislike of something or someone | aversion,_,Despite his aversion to publicity, Arnold was persuaded to talk to the press. |
| a place where things that are no longer wanted are left | graveyard,_,This place has become a graveyard for old cars. |
| to completely destroy or ruin something such as someone’s beliefs or life | shatter,_,A tragic accident shattered her dreams of Olympic glory. |
| to gradually become familiar with a new situation | adjust,_,It took a few seconds for her eyes to adjust to the darkness. |
