| the descriptive norm | what other people do |
| the descriptive norm | what other people do |
| the descriptive norm | what other people do |
| the descriptive norm | what other people do |
| intracomponent | both positive and negative emotions |
| intercomponent | positive emotions, negative beliefs |
| ambivalent attitudes do not predict... | ambivalent attitudes do not predict behaviours as well as non-ambivalent attitudes |
| response polarisation | makes people more influenced by environmental cues that make +/- reminders salient |
| indicators of attitude strength | certainty, importance, and accessibility |
| explicit attitudes | attitudes we're consciously aware of and can therefore control |
| implicit attitudes | attitudes we're NOT consciously aware of |
| knowledge function | implies thinking and cognitions |
| symbolic function | requires expression and behaviour |
| social identity function | behaviour according to your attitude makes you feel good and makes others like you |
| theory of reasoned action | attitude +subjective norm > intention > behaviour |
| subjective norm | perceived social pressure to perform or not perform a behaviour |
| intention is the immediate predictor of ________ | behaviour |
| behavioural beliefs x outcome evaluations leads to _______ | attitude |
| normative beliefs x motivation to comply leads to ________ | subjective norms |
| theory of planned behaviour | what people think about the decisions they make |
| control beliefs x perceived power leads to ________ | perceived behavioural control |
| two important considerations in attitude measurement | reliability and validity |
| osgood's semantic differential | a binary attitude scale which includes various subscales that measure the connotative meaning of an attitude object (good_______________bad) |
| cognition | beliefs, thoughts, knowledge |
| affect | feelings, emotions |
| behaviour | behavioural disposition, action |
| What is this model called ? | tripartite model |
| principle of compatibility | when we measure attitudes, we need to be compatible in terms of action, target, context, and time |
| low correspondence | different attitude than behaviour |
| partial correspondence | completing a behaviour within the realm of your attitude (e.g. bringing flowers to someone you like) |
| high correspondence | the same attitude as behaviour |
| TACT model | the TACT model says that we can define an attitude in terms of the target (T), action (A), context (C), and time (T). |
| prototype | a mental representation of an attitude object |
| prototypicality | compatibility between the mental representation of the target when the attitude is assessed and again at the time of behaviour. This increases attitude-behaviour correspondence |
| the descriptive norm | what other people do |
