• Like charges repel one another
• Unlike charges attract each other
• A neutral object has no net charge
• Dipoles do not have a net charge
• Placing a molecule in an electric field is one way to induce a dipole
• Essential role in solubility phenomena
• For drug-receptor binding, to enchance the pharmacologic effect
• For solids of polar molecules, it contributes to the crystalline arrangement and overall structural nature of the solid