You are in browse mode. You must login to use MEMORY

level: Level 1 of Advertising

Questions and Answers List

level questions: Level 1 of Advertising

Question	Answer
a connection with a political party or religion, or with a larger organization	AFFILIATION
a liking or sympathy for someone or something, especially because of shared characteristics	AFFINITY
to make opinions or complaints known to other people	AIR
a promise / confidence	ASSURANCE
clothes, especially of a particular or formal type	ATTIRE
to surround a place, especially with an army, to prevent people or supplies getting in or out	BESIEGE
confusing and difficult to understand	BEWILDERING
the number of people that a newspaper or magazine is regularly sold to	CIRCULATION
to persuade someone forcefully to do something that they are unwilling to do	COERCE
If a reason, argument, etc. is compelling, it makes you believe it or accept it because it is so strong	COMPELLING
to imagine something	CONCEIVE
to confuse and very much surprise someone, so that they are unable to explain or deal with a situation	CONFOUND
a strong feeling of disliking and having no respect for someone or something	CONTEMPT
the abilities and experience that make someone suitable for a particular job or activity, or proof of someone's abilities and experience	CREDENTIALS
a shout made to attract people's attention	CRY
a difficult or boring activity that needs a lot of effort	DAILY GRIND
to reduce or be reduced in size or importance	DIMINISH
to spread or give out something, especially news, information, ideas, etc., to a lot of people	DISSEMINATE
to make people have a particular feeling or make a situation start to exist	ENGENDER
to catch or get control of something or someone	ENSNARE
to avoid something intentionally, or to give something up	ESCHEW
much too large	EXORBITANT
to use something in a way that helps you	EXPLOIT
a lie or a statement that is not correct	FALSEHOOD
in sport, the act of playing unfairly or doing something that is against the rules	FOUL PLAY
A glassy surface is smooth and shiny, like glass	GLASSY
not able to be influenced, hurt, or damaged	IMPERVIOUS
having a lot of small parts that are arranged in a complicated or delicate way	INTRICATE
a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television	JINGLE
to put things that are not similar next to each other	JUXTAPOSE
a piece of paper that gives you information or advertises something	LEAFLET
power to influence people and get the results you want	LEVERAGE
intended for people who do not have a lot of money to spend	LOW-END
to persuade someone to do something or go somewhere by offering them something exciting	LURE
to spoil something, making it less good or less enjoyable	MAR
a method or way of expressing something	MEDIUM
to cause someone to believe something that is not true	MISLEAD
a job or position that is very suitable for someone, especially one that they like	NICHE
present or having an effect everywhere at the same time	OMNIPRESENT
to provide gratification for others' desires	PANDER
a situation in which you are unable to take action	PARALYSIS
to find out or say the exact position in space or time of something	PINPOINT
a toy, usually in the shape of an animal, made from plush or another type of thick, soft cloth, and filled with a soft material so that it is pleasant to hold	PLUSH TOY
If someone has a predilection for something, they like it a lot	PREDILECTION
urgent or needing to be dealt with immediately	PRESSING
successful, usually by earning a lot of money	PROSPEROUS
(of something bad) getting worse quickly and in an uncontrolled way	RAMPANT
willing to listen to and accept new ideas and suggestions	RECEPTIVE
improved because of many small changes that have been made	REFINED
intended to correct something that is wrong or to improve a bad situation	REMEDIAL
the activity of selling goods to the public, usually in shops	RETAIL
having or showing practical knowledge and experience	SAVVY
a very strong feeling of no respect for someone or something that you think is stupid or has no value	SCORN
appearing to be something, especially when this is not true	SEEMINGLY
to ask someone for money, information, or help	SOLICIT
to start or develop as the result of something	STEM FROM STH
not loud, bright, noticeable, or obvious in any way	SUBTLE
in a way that seems to be real or important when this is not true or correct	SUPERFICIALLY
easily influenced or harmed by something	SUSCEPTIBLE
to work hard	TOIL
seeming to be everywhere	UBIQUITOUS
Upmarket goods and products are of very high quality and intended to be bought by people who are quite rich	UPMARKET
completely or extremely	UTTERLY
not expressing or showing intelligent thought or purpose	VACUOUS
someone who is selling something	VENDOR
to argue with someone about something, especially for a long time	WRANGLE