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level: Level 1 of Pharmaceutical Marketing

Questions and Answers List

level questions: Level 1 of Pharmaceutical Marketing

Question	Answer
Aims to assist people on exercising an informed choice of purchasing cost-effective medicine This cuts across all the four pillars and aims to assist people in exercising an informed choice in the purchase of cost‐effective medicines	People Empowerment
Types of Generic Drugs	• Branded Drugs • Branded generics • Commodity generics BBC
● Patented and still marketed by original marketer give example	Branded Drugs ● Amlodipine (Norvasc)
sold by major drug firms by brand name after the patent has expired Marketed with expiration of patent (or if the product was never patented at all) 10 years = bioavailability (bioavailability studies)	Branded Generics
● Generic drugs which are not marketed without promotion ● Usually sold under generic name only (no brand name) ● Small community pharmacies (TGP and etc.) ● Comes from India usually	Commodity Generics
○ Policy and program of national government to ensure that safe and effective drugs are available to all Filipinos government's response to the problem of inadequate provision of good quality essential drugs	The Philippine National Drug Policy (PNDP)
Goal of Philippine National Drug Policy (PNDP)	Everyone can afford drugs at reasonable cost
5 Pillars of PNDP	• Quality assurance of drugs • Rational Drug Use • Self-reliance • Tailored Procurement • People Empowerment QRS TP
● FDA: company complies with standard ○ Regulation of importation, manufacturing market, consumer utilization, marketing ■ Post-marketing surveillance ■ Unregistered products are listed ■ Should have registration number not only LTO (license to operate) the assurance of the safety, efficacy and usefulness of pharmaceutical products through quality control. This will involve the regulation of the importation, manufacture, marketing, and consumer utilization of all drugs and their intermediates	Quality Assurance of Drugs
1 the first pillar of the PMP which includes all policies and strategies employed by the state and the tools for all stakeholders to constantly assure the safety, efficacy and quality of essential medicines along the supply chain and at all levels of care 2 shall be the lead agency in the setting of such standards for medicines	1 Safety, Efficacy and Quality (SEQ) 2 FDA
■ Only take drug if necessary or use drug as intended ■ 5R's (right patient, right drug, right time, right dose, and right route) refer to a carefully considered pattern of behavior on the part of the prescriber and the consumer. limit the use of medicines to situations where there are clear valid indications for them “patients receive medicines appropriate for their clinical needs, in doses that meet their individual requirements, for an adequate period of time, and at the lowest possible cost to them and their communities.” - WHO	Rational Drug Use
1 A key strategy under the RATIONAL DRUG USE PILLAR is the development and implementation of a __ which shall list those drugs which are most essential for the diseases and conditions encountered in the Philippines 2 current edition shall be the basis of selection and procurement of medicines in all public health facilities. The __ shall also govern the reimbursement of drugs by Philhealth in both public and private health facilities	1 Philippine National Drug Formulary (PNDF) 2 Philippine National Formulary (PNF)
seeks to strengthen Filipino capabilities for the manufacture of basic and intermediate ingredients for drugs and medicines. country's dependence on imported drugs can be greatly reduced	Self-reliance
achieve the economies of both purchasing bulk and enhanced resources. Collate requests for bidding the objective of making available to its own clientele, particularly the lower‐income sectors of the society, the best drugs at the lowest possible cost.	Tailored Procurement
1 Aims to assist people on exercising an informed choice of purchasing cost-effective medicine This cuts across all the four pillars and aims to assist people in exercising an informed choice in the purchase of cost‐effective medicines 2 Menu Board = ?	1 People Empowerment 2 Generics Law
Objectives of PNDP	1. TO ASSURE THE QUALITY OF DRUGS AND MEDICINES, the DOH is strengthening the capabilities of BFAD to undertake quality control, product of registration, and licensing of sales establishments. 2. TO ENSURE THE RATIONAL USE OF DRUGS by consumers and health professionals. 3. TO ACHIEVE SELF-SUFFICIENCY IN BASIC MANUFACTURING, a fundamental plan is being developed with the participation of the United Nations Industrial Development Organization(UNIDO). 4. TO RATIONALIZE DOH PROCUREMENT OF MEDICINES, purchases have been based on generic nomenclature.
Purpose of PNDP and Generics Law	○ To save lives ○ Greatly improve the well-being of the individual ○ Enhance further the industry, economy and overall health care system.
Two categories of Total Health Care	• Medical Care • Self care
involves doctors or physicians for diagnosis	Medical Care
self-medication Involves the patient because the patient is the doctor Pharmacists play a bigger role The role of pharmacists arise here for patient education They validate the decision of patients if drug is indeed for intended use. They recommend / promote OTC products.	Self care