Principles of Marketing: The process of driving traffic to a company’s website
from “free” or “organic” search results using search engines.

Question

The process of driving traffic to a company’s website
from “free” or “organic” search results using search engines.

Laurieyon Robinson · Accepted Answer

Search engine optimization (SEO).

The process of driving traffic to a company’s website from “free” or “organic” search results using search engines.