To whom do we owe the truth, and why?

To all the stakeholders (those with direct and indirect involvement in a research study): • The public, for its funding support • Individual research participants, out of respect for their autonomy • Colleagues and collaborators, whose research may be based on our research • Funding institutions, for giving us resources • Research institutions/universities (our employers), for employment, resources, and because their reputations can be affected by what we do