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From course:

GCSE Business 2020-2022 OCR

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Question:

How is External Growth [Integration] achieved? Detail two External Growth ways

Author: eric_galvao



Answer:

Joining with another Business -Merger is when two+ firms join, to create a New Business. Some benefits are Reduced Costs, and Increased Revenues -Takeover is when 1 business buys another business. This gives new access to Markets, Suppliers and Technology


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