Foundation of Marketing: What are the 4 Important Dimensions of a Product Mix?

Question

What are the 4 Important Dimensions of a Product Mix?

Yuan92 · Accepted Answer

1. Width refers to the number of different product lines.

2. length refers to the total number of items within product lines.

3. Depth refers to the number of versions offered for each product in the line.

4. Consistency refers to the various product lines in end-use, production.

Yuan92 · Answer

Width, length, depth, and consistency.

What are the 4 Important Dimensions of a Product Mix?