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Foundation of Marketing

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Question:

What are the 8 Major Stages in New product Development?

Author: Yuan92

What are the 8 Major Stages in New product Development?



Answer:

1. Idea Generation. 2. Idea Screening. 3. Concept development and testing. 4. Marketing strategy development. 5. Business analysis. 6. Product development. 7. Test marketing. 8. Commercialization.


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Yuan92
Yuan92