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From course:

International Management

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Question:

-Radical improvements in price-performance are required to cater to BOP markets -New technologies are needed to solve problems of consumers in BOP markets -Focus on product function rather than form in product development -Products should maintain functionality in extreme conditions (noise, dust, heat, etc.) -Develop methods of accessing potential customers in hard-to-reach locations -Focus on designing platforms that allow incorporation of new product features

Author: David Ursu



Answer:

How should a company work in order to target the "BoP"?


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