Question:
-Radical improvements in price-performance are required to cater to BOP markets -New technologies are needed to solve problems of consumers in BOP markets -Focus on product function rather than form in product development -Products should maintain functionality in extreme conditions (noise, dust, heat, etc.) -Develop methods of accessing potential customers in hard-to-reach locations -Focus on designing platforms that allow incorporation of new product features
Author: David UrsuAnswer:
How should a company work in order to target the "BoP"?
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