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3.3.2 and 3.3.3 bsuiness

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Question:

What are the 4 different types of market segmentation with definitions and examples?

Author: Calum Heanue 1



Answer:

Demographic- Characteristics of people, Examples = Clothing brands Geographic- Geographic location, Examples = MC Donald's, Campsites, Morrisons Income group- Income and occupations, Examples = Gucci, Primark, Jewellers Behaviour- What customers do, Examples = Gym, Self-defence


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