National 5: Business Management: give two disadvantages of focus groups

Question

give two disadvantages of focus groups

Marilyn Bob-Manuel 3ekt · Accepted Answer

certain people take over the group
cost of travel and attendance
financial incentives may be needed to encourage people to take part
sample of people may not represent views of the whole population

National 5: Business Management

Give two disadvantages of focus groups

Certain people take over the group cost of travel and attendance financial incentives may be needed to encourage people to take part sample of people may not represent views of the whole population

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