What is the difference between deliberate strategy and emergent strategy?

A deliberate strategy is a strategy that has been carefully thought out within the organization. An emergent strategy is a strategy that appears out during regular business activities and not planned. An emergent strategy does not mean incapable management (maybe sometimes), but it can also show management’s ability to learn and adapt to a fast-changing world. Openness to such emergent strategy enables management to act before everything is fully understood; to respond to an evolving reality rather than having to focus on a stable fantasy.