What are the dangers of the SWOT model?

Dangers in a SWOT analysis 1. Just “listing” OT without macro or industry foresight work (Chapter 2) 2. Not assessing SW in reference to OT 3. Over-generalisation: not getting to the heart of the S or W factor 4. Making SW lists with no prioritisation or scoring 5. Not identifying SW in relative terms, compared to competitors’ ability, or necessary (future) levels of resources and capabilities to address OT