What 3 factors should be considered when choosing between being first and second mover?

• Capacity for profit capture (can firstmover defend?) – follower is better if an innovation is easy to replicate and/or if intellectual property rights are weak • Complementary assets (can first-mover leverage up?) – follower is better if the organisation has the resources to ‘scale up’ the start-up innovation • Fast-moving arenas (can first-mover stay infront?)