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From course:

ITPassport 模試復習(Chap.1模試_Chap.2必須用語集)

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Question:

How do you say STPマーケティング / Segmenting-targeting-positioning in English?

Author: chiame7


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Answer:

セグメンテーション(市場細分化)、ターゲティング(狙う市場の決定)、ポジショニング(自社の立ち位置の明確化)


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chiame7
chiame7