How can Social Media be said to be Influential?

-Labour during 2017 targeted Young Facebook Users at Minimal Cost. This showed how Labour had Dodged the Traditional Media -UKIP in 2015 reached to Facebook users and spent a lot of Money on Social Media Campaigns. This allows it to get 3.8 Million Votes -Winter General Election of 2019 showed Social Media to play more Important Role than the Traditional Canvassing [Direct Contact with Voters] due to the Harsh Weather