PH 42: 1 specific mix of advertising personal selling, sales
promotion and public relations that the company uses to pursue its advertising & marketing objectives

2 • Consumer-oriented drug companies:

Question

1 specific mix of advertising personal selling, sales 
promotion and public relations that the company uses to pursue its advertising & marketing objectives

2 • Consumer-oriented drug companies:

LEIGHTON DWIGHT OBILLOS · Accepted Answer

1 Promotions Mix Defined

2  tri-media advertising, 
sampling, 
sales promotions, 
displays and merchandising, 
towards achieving projected sales targets

PH 42

1 specific mix of advertising personal selling, sales promotion and public relations that the company uses to pursue its advertising & marketing objectives 2 • Consumer-oriented drug companies:

1 Promotions Mix Defined 2 tri-media advertising, sampling, sales promotions, displays and merchandising, towards achieving projected sales targets

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