SEARCH
You are in browse mode. You must login to use MEMORY

   Log in to start


From course:

EA final exam

» Start this Course
(Practice similar questions for free)
Question:

What is Customer Profile Map - Customer Job(s) part 2

Author: Danny Terro 3902



Answer:

Besides trying to get a core job done, your customer performs ancillary jobs in different roles. Describe the jobs your customer is trying to get done as: • Buyer (e.g. trying to look good, gain power or status, ...) Co-creator (e.g. esthetics, feel good, security, ...) • Transferrer (e.g. products and services that help customers dispose of a product, transfer it to others, or resell, ...) Rank each job according to its significance to your customer. Is it crucial or is it trivial? For each job • Indicate how often it occurs. • Outline in which specific context a job is done, because that may impose Constraints or limitations. (e.g. while driving, outside, ...)


0 / 5  (0 ratings)

1 answer(s) in total