Question:
What is Customer Profile Map - Customer Job(s) part 2
Author: Danny Terro 3902Answer:
Besides trying to get a core job done, your customer performs ancillary jobs in different roles. Describe the jobs your customer is trying to get done as: • Buyer (e.g. trying to look good, gain power or status, ...) Co-creator (e.g. esthetics, feel good, security, ...) • Transferrer (e.g. products and services that help customers dispose of a product, transfer it to others, or resell, ...) Rank each job according to its significance to your customer. Is it crucial or is it trivial? For each job • Indicate how often it occurs. • Outline in which specific context a job is done, because that may impose Constraints or limitations. (e.g. while driving, outside, ...)
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