What is Customer Profile Map- Pain? pt2

• What negative social consequences does your customer encounter or fear? (e.g. loss of face, power, trust, or status, ...) • What risks does your customer fear? (e.g. social, technical risks, or what could go awfully wrong, ...) • What’s keeping your customer awake at night? (e.g. big issues, concerns, worries, ...) • What common mistakes does your customer make? (e.g. usage mistakes, ...) • What barriers are keeping your customer from adopting solutions? (e.g. upfront investment costs, learning curve, resistance to change, ...) Rank each pain according to the intensity it represents for your customer. • Is it very intense or is it very light.? • For each pain indicate how often it occurs.