What is Hofsteds model of cultural differences

A framework for understanding cultural differences and how they affect behaviour in a business context. Power distance: Measures acceptance of unequal power distance in a society. High PD=higher acceptance. Low PD= Low acceptance, prefer equality. Masculity vs Feminity: Values more masculine traits such as competitiveness or feminity such as quality of life. Individualism vs collectivism: Measures whether or not a culture values indepence and personal goals vs group goals and interdepedence. Uncertainty avoidance: Measures how much cultures values uncertainty. High UA indicates a culture prefer structured environmentl, while low indicates a culture accept risk-taking. Indulgence vs restraint: Indulgence cultures allow relatively free gratification of basic and natural human desires related to enjoying life and having fun while restraint cultures control gratification of needs and regulate people's gratification Long term orientation vs short term: How a cultures view is on long term or short team orientation, meaning long-term is a focus on goals and delays in short-term gratification. Short term are motivated by immediate results and quick innovation