CLEP PRINCIPLES OF MARKETING MAR2011: Potential customers for the new products are asked to evaluate the concept. Determines whether or not sufficient customer interest.

Question

Potential customers for the new products are asked to evaluate the concept. Determines whether or not sufficient customer interest.

Heather Klein · Accepted Answer

What happens during Concept Testing?

Potential customers for the new products are asked to evaluate the concept. Determines whether or not sufficient customer interest.