CLEP PRINCIPLES OF MARKETING MAR2011: Test Marketing provides a series of commerical experiments to test acceptance of product and appropriateness of marketing strategy. Commercialization is full scale production.

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Test Marketing provides a series of commerical experiments to test acceptance of product and appropriateness of marketing strategy. Commercialization is full scale production.

Heather Klein · Accepted Answer

What happens during Test Marketing and Commercialization?

CLEP PRINCIPLES OF MARKETING MAR2011

Test Marketing provides a series of commerical experiments to test acceptance of product and appropriateness of marketing strategy. Commercialization is full scale production.

What happens during Test Marketing and Commercialization?

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