intro to business 2 chapter 13: The coordination of all promotional activities - media advertising, direct mail, personal selling, sales promotion, and public relations - to produce a unified, customer focused promotional strategy

Question

The coordination of all promotional activities - media advertising, direct mail, personal selling, sales promotion, and public relations - to produce a unified, customer focused promotional strategy

Kai Pineau · Accepted Answer

Integrated Marketing communications (IMC)

intro to business 2 chapter 13

The coordination of all promotional activities - media advertising, direct mail, personal selling, sales promotion, and public relations - to produce a unified, customer focused promotional strategy

Integrated Marketing communications (IMC)

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