Managing Strategically: when an attractively large number of buyers develop a durable preference for its products or services over the offering of competitors , despite the efforts of competitors to overcome or erode its advantage

Question

when an attractively large number of buyers develop a durable preference for its products or services over the offering of competitors , despite the efforts of competitors to overcome or erode its advantage

Veronika Skalska · Accepted Answer

Sustainable competitive advantage

Managing Strategically

When an attractively large number of buyers develop a durable preference for its products or services over the offering of competitors , despite the efforts of competitors to overcome or erode its advantage

Sustainable competitive advantage

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