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MGMT 380 #3


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luca oliviero


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[Front]


Why Must We Reimagine Capitalism?
[Back]


What’s wrong with modern capitalism? Short-term profit focus. Environmental and social harm. Inequality and depletion of resources. Why is sustainability crucial for business? Long-term competitiveness and success depend on sustainable practices.

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MGMT 380 #3 - Details

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Why Must We Reimagine Capitalism?
What’s wrong with modern capitalism? Short-term profit focus. Environmental and social harm. Inequality and depletion of resources. Why is sustainability crucial for business? Long-term competitiveness and success depend on sustainable practices.
Business Case for Sustainability – Key Question
How can businesses improve competitiveness and success through voluntary environmental and social responsibility? The debate: Does sustainability make good business sense? (vs. Ethical case for sustainability).
: Defining Sustainable Business Practices
(Whelan & Fink) Sustainable practices: At minimum do no harm. At best create value for stakeholders. Improve ESG performance (Environmental, Social, and Governance). Address material impact in operations, supply chain, or customers.
Historical Origins of the Business Case
1930s-40s: Early discussions on business & societal impact. Notable works: The Function of the Executive (1938), Social Control of Business (1939). 1950s – “Modern Era”: Howard R. Bowen (1953): Social Responsibilities of the Businessman. Idea: Businesses impact more than just profits. Keith Davis: “Some responsible decisions benefit the firm in the long run.” → Enlightened Self-Interest. 1970s: Committee for Economic Development (CED): Businesses exist by public consent and must serve societal needs. 1980s-90s: Growth of business ethics, stakeholder theory, CSR. Connection between corporate responsibility & financial performance. 2000s-Present: Businesses embrace sustainability & ESG.
Core Arguments for the Business Case (Whelan & Fink)
1.Competitive advantage through stakeholder engagement. 2.Improved risk management. 3.Fostering innovation. 4.Enhancing financial performance. 5.Building customer loyalty. 6.Attracting and engaging employees.
Competitive Advantage Through Stakeholder Engagement
From shareholders to stakeholders. Engaging stakeholders helps businesses: Adapt to economic, social, and environmental changes. Improve cooperation & reduce conflicts (e.g., activist pressure, boycotts). Enhance regulatory compliance.
Risk Management & Sustainability
Global supply chains are vulnerable to: Climate disasters (e.g., floods, wildfires). Social conflicts (e.g., labor exploitation, pandemics, wars). Investing in sustainability = supply chain resilience.
Fostering Innovation Through Sustainability
Sustainability drives new product innovation. Examples: Induction cooktops vs. gas stoves (meeting new standards). Cold-water detergents (reducing energy use). Electric vehicles (EVs) (appealing to eco-conscious consumers).
Financial Performance & Eco-Efficiency
Sustainability reduces costs & increases efficiency. Eco-efficiency = more value with less environmental impact. Strategies: Reduce energy, water, material use. Minimize waste & pollution. Increase product life & recyclability.
Customer Loyalty & ESG Expectations
Consumers demand sustainable products. McKinsey Survey (2020): 60% of US consumers would pay more for sustainable packaging. Brands with ESG claims show faster growth.
Attracting & Engaging Employees
Sustainability boosts employee morale & productivity. Helps with: Recruitment & retention. Company culture & efficiency. Reducing absenteeism.
Creating Shared Value (CSV) – Porter & Kramer
Response to capitalism’s legitimacy crisis. Problem: Business ignores societal well-being, resource depletion, and economic distress. Solution: "Businesses should create economic value while addressing societal needs." Key shift: Old view: Business vs. society = conflict. New view: Social needs define markets. Competitiveness & community well-being are interconnected.
How is Shared Value Created?
Reconceiving products & markets: Selling socially/environmentally beneficial products (e.g., sustainable goods for lower-income consumers). Redefining productivity in the value chain: Eco-efficiency = lower costs (e.g., energy savings). Building supportive industry clusters: Stronger supply chains = stronger businesses.