MGMT 380 #3: Customer Loyalty & ESG Expectations

Question

Customer Loyalty & ESG Expectations

luca oliviero · Accepted Answer

Consumers demand sustainable products.
McKinsey Survey (2020):
60% of US consumers would pay more for sustainable packaging.
Brands with ESG claims show faster growth.

MGMT 380 #3

Customer Loyalty & ESG Expectations

Consumers demand sustainable products. McKinsey Survey (2020): 60% of US consumers would pay more for sustainable packaging. Brands with ESG claims show faster growth.

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