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MGMT 380 #4


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luca oliviero


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[Front]


The Business Case for Sustainability – A Review
[Back]


Suggests that environmental & social responsibility improve business success. Includes multiple mechanisms: Stakeholder engagement. Risk management. Innovation. Eco-efficiency. Customer loyalty & employee engagement. Creating Shared Value (CSV): Enhances company competitiveness while improving community conditions. Key critique: It’s not a moral argument, but an economic argument.

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MGMT 380 #4 - Details

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10 questions
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The Business Case for Sustainability – A Review
Suggests that environmental & social responsibility improve business success. Includes multiple mechanisms: Stakeholder engagement. Risk management. Innovation. Eco-efficiency. Customer loyalty & employee engagement. Creating Shared Value (CSV): Enhances company competitiveness while improving community conditions. Key critique: It’s not a moral argument, but an economic argument.
Macro-Level Tensions – Capitalism & Climate Change
The Anthropocene: A new geological epoch where human activity affects Earth’s system. Three key features: Population surge → More land inhabited. Technological advancements → Increased damage. Capitalism's limitless expansion → No ecological boundaries.
Contradiction Between Capitalism & Sustainability
Core argument: Capitalism must always expand to sustain itself ("grow or die" structure). More labor, energy, raw materials = More environmental destruction. Why can’t businesses just stop growing? Coercive law of competition: If a company stops investing in growth, competitors will outcompete them. Slowing economic growth = Economic crisis.
The Growth Dilemma
The dilemma: Economic growth is essential for business & stability. But growth damages ecological systems. Paradox: Growth sustains business but undermines long-term environmental resilience. Example: Patagonia’s “Don’t Buy This Jacket” campaign. Encouraged less consumption, but still needed profit & expansion.
Firm-Level Tensions (Crane et al.) pt 1
Ignoring social vs. economic trade-offs: Win-win solutions are rare. Conflicting interests (e.g., fair wages vs. profit). Examples: Slave labor in supply chains. Affordable housing vs. maximizing property value. Short-sighted focus on new products & markets: What if industries themselves are unethical? Examples: Fair-trade tobacco? Recyclable guns? Issue: CSV focuses on low-hanging fruit instead of real systemic change.
Firm-Level Tensions (Crane et al.) pt 2
Naïve about corporate compliance: Assumes companies follow laws & moral norms. Reality: Many outsource to countries with weak regulations. Even when audits exist, widespread cheating continues. Shallow view of corporations’ role in society: Business-centric solutions don’t address macro-level problems. Corporate social responsibility (CSR) = Extending corporate power rather than fixing capitalism.
Business Case, Corporate Power & Democracy
Corporate responsibility changed post-2000s: Pre-1980s: Social responsibility was about limiting corporate power. Post-2000s: Maintaining corporate power. Example: After the 2008 financial crisis, companies adopted CSR to regain trust. Big Question: Does corporate responsibility temper or expand corporate influence?
Woke Capitalism (Carl Rhodes)
Definition: Corporations using social justice issues to maintain power. Two dominant perspectives: Conservative: A threat to capitalism, diverts from profit-making. Liberal: A positive force but often hypocritical. Rhodes’ View: Woke capitalism is a corporate strategy. Designed to prevent free-market capitalism from breaking down. Corporations control the conversation to avoid economic reform
How Woke Capitalism Works
Focuses on some issues but ignores others: Supports racial & gender diversity. Ignores CEO pay, labor rights, and taxation. Why? Talking about race & gender is safe. Talking about corporate taxes & worker pay threatens corporate power. Key question: Should businesses influence social issues, or should they stay out of politics?
Summary & Key Takeaways
Critiques of the business case fall into macro or firm-level arguments. Macro-Level Argument: Capitalism requires infinite growth. Earth’s resources are finite → fundamental contradiction. Growth dilemma: We need growth for stability but it destroys the planet. Firm-Level Argument: The business case ignores real social vs. economic trade-offs. Focuses on superficial solutions rather than systemic change. Assumes business compliance, despite evidence of widespread cheating. Woke Capitalism Argument: Corporations use social justice to maintain power. Selectively support causes that don’t threaten economic systems