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Voting behaviours


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Anita Okunde


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What are the different types of media that can influence voting behaviour and public policy?
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Televisions, opinion polls, print media (newspapers) and social media

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What are the different types of media that can influence voting behaviour and public policy?
Televisions, opinion polls, print media (newspapers) and social media
Examples where opinion polls had an influence on voting behaviour ?
1992 most opinions polls had claimed that Labour was going to win the general election which may have caused undecided voters to vote conservative in fear of a Labour government + The closeness of the 2015 opinion polls led conservative MPs to start to warn people of a SNP and Labour coalition which may have led to the small Tory majority
How have opinion polls had an effect on policy?
Polls show immigration was an important issue to voters after the 2010 elections which led to conservative pledges to limit net migration + Theresa may quickly ditched plans for the reform of elderly social car when her poll lead evaporated in 2017 when the opposition voted it a dementia tax
What are some arguments polls don’t influence voting behaviour?
Polls aren’t always accurate + They sample a very small group which increasingly tends to be a middle aged demographic
What is an example of polls being an inaccurate in determining voting behaviour?
Most polls in 2017 predicted a comfortable conservative majority a few days before the election, perhaps the polls ignored the youthquake from young people turning up to vote Labour
What is an example of polls being an inaccurate in determining policy?
Many polls saw queries on the Labour stance on trident as it was vague in their policy and whether Jeremy Corbyn would ever use nuclear weapons. The party and the leader never clarified on this and continued a very anti nuclear weapons Stance + it Arguably it was the Labour manifesto in 2017 that changed views on public spending and shifted the opinion poll and not the other way round.
How did the traditional media influenced voting behaviour in 1979 with Callaghan?
1979 the sun headline “crisis what crisis?” At the height of the winter of discontent (when a lot of workers where striking) suggested that then Labour pm was somehow out of touch with ordinary voters and swung opinions against the formerly popular James Callaghan as it appeared to quote him
How did the traditional media influenced voting behaviour in 1997 election?
1997 the sun switched support from conservatives to Labour and Labour won that election with a landslide. Tony Blair courted Rupert murdoch and most of the murdoch owned media was in labour’s favour
What are some arguments that traditional print doesn’t have that much of an influence on voting behaviour?
2017 press barrage against corbyn, 15 page daily mail anti Labour spread and the sun quoting don’t chuck Labour in the poor bin didn’t have that large of an effect as Labour so their highest increase in vote share share since 1945 Circulation of print media is down - sun has fallen to 1.3 million in 2017 down from 6 million in 2010
What is an example that highlights it wasn’t the traditional print media that made Callaghan lose the election?
1979 election loss for Labour better shown by trust issues and lack of trust to handle strikes etc
What are some examples of television influencing voting behaviour?
Commentators cite 1992 Neil cinnicks triumphant shrieking of ‘we’re all right’ to show that a bad television image can effect voting behaviour
How did television help support Labours 2019 election campaign?
After corbyn performed better than expected in a seven way debate Labour proved credibility + Equal air time rules kick in once election time kicks in. The attention given to labours radical campaign helped gain support
What are some scenarios where TV has reduced the credibility of a candidate?
2015 Ed miliband falling off the stage at the to debates in front of a live television audience didn’t enhance him being viewed as a strong leader + 2017 Theresa may’s refusal to show up to TV debates led to her being criticised
How did television weaken Labours 2019 election campaign?
Dianne abbots inability to explain how extra police officers would be funded and corbyn inability to explain how childcare plans would be funded caused a drop in support for Labour
Why could it be argued television is not that important to voting behaviour?
The importance of television is overstated as to debates are not a prominent part of our general election culture
What is an example of televisions not being that influential on voting behaviour?
After 2010 leadership debate that apparently led to Cleggmania, Lib Dem share only increased by 1% and they lost some seats
What are some arguments that social media isn’t influential in voting behaviour?
Echo chambers on social media only reflect not change the minds of people + It’s too early to determine whether social media for sure can influence voting behaviour
What are examples that show social media haven’t had an influence on voting behaviour?
2010 was meant to be the mumsnet election but it was not Cameron on his YouTube webcam had said things like “too many tweets make a twat” and got away with it + Russel brands YouTube program the truth was meant to win over younger voters but Ed miliband’s appearance in there didn’t help him much
What are is an example from the 2017 election that social media have been very influential in voting behaviour?
2017 election was a turning point showing how huge the influence of the media was. Labours use of viral videos shared amongst young facebook users at minimal cost showed how the party could bypass traditional print to spread its message + Use to hashtags such as forthemany also had an impact on increasing vote share
What are is an example from momentum’s video that social media have been very influential in voting behaviour?
Momentum’s ’daddy why do you hate me ‘ film was watched by more than 5.4 million people in just two days
Examples of how social media replaced traditional print?
Traditional print media now has to compete with non traditional new platforms who are only present on social media such as simplepolitics, ukpoliticsfactcheck etc
How did UKIP defectively use social media to influence voting behaviour?
Even before 2017 ukip had reached out to older voters via Facebook and spent most of its campaign finance on a social media campaign and won 3.8 million votes
How did the conservatives use social media in the 2019 election to influence voting behaviour?
2019 - conservatives targeted the marginal voters in Milton Keynes with an anti Jeremy corbyn Facebook post
How has the guardian seen the impact of the rise in social media?
The guardian now has more people viewing their work online than it does physical newspapers
Examples of the decline in TV debates as part of our general election culture in the last decade?
2010 - 9.6 million views on TV debates however in 2017 - 3.5 million views on TV debates which Theresa may didn’t attend