Question:
For Born Global firms: what 4 Business Strategies can the Organisational Culture(s) translate into?
Author: Sophie NordenhedAnswer:
1. Global technological competence (Develop unique products to differentiate) 2. Unique product development (Rise to innovativeness processes and practices) 3. Quality focus (Strong market knowledge with support of competent foreign intermediates) 4. Leveraging of foreign distributor competences (Global technological competences & resources)
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