International Management: Efficient manufacturing
Firm reputation
Good marketing skills
Since established players already exists in the market, the need for flexibility is important for a late comer if trends shifts leading to a different type of demand.

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Efficient manufacturing
Firm reputation
Good marketing skills
Since established players already exists in the market, the need for flexibility is important for a late comer if trends shifts leading to a different type of demand.

David Ursu · Accepted Answer

What is required from a company before entering a market as a late mover?

International Management

Efficient manufacturing Firm reputation Good marketing skills Since established players already exists in the market, the need for flexibility is important for a late comer if trends shifts leading to a different type of demand.

What is required from a company before entering a market as a late mover?

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