Academy-T1 - Academic Vocabulary: to use something that is bigger, better, or more successful in order to help another product or project succeed

Question

to use something that is bigger, better, or more successful in order to help another product or project succeed

Tuncay Günaydın · Accepted Answer

piggy-back,_,They have brought out several DVDs that piggy-back onto the success of the TV programme.

To use something that is bigger, better, or more successful in order to help another product or project succeed