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psychology social influence

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Question:

A strength of minority influence?

Author: (Pippa) Pippa Holloway



Answer:

Reserach support for consistency importance Moscovici's study, foudn that consistent minority has a greater effect on changing the views of others than an inconsistent opinon Wood et al carred meta-analysis with 100 similar studeis and found that when minorites were consistent were the most influential Despite methodological issues with Moscovici's research it suggests that consistency is a major factor


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