What are some trade-offs between global vs local in terms of international strategy?

The fundamental issue in an international strategy is to balance global integration vs local responsiveness. Pressures for global integration: centralize and coordinate activities across diverse countries to gain efficient operations, lower costs and higher quality via activities on a global scale. Pressures for local responsiveness: Values, attitudes, institutions, cultures and laws differ across countries, which demands need to disperse operations and adapt to local demand. For some products e.g. Flat-screen TVs, markets appear similar across the world = offering huge potential scale economies.