What are the 4 types of international strategy?

• Export strategy. Leverages home country capabilities, innovations and products in different foreign countries. • Multi-domestic strategy. Maximises local responsiveness and is loosely coordinated internationally. Appropriate when there is strong need to adapt to local needs, and limited efficiency gains. • Global strategy. Maximises global integration efficiencies, focuses on capturing scale economies. • Transnational strategy. Combination of centralised scale and efficiency with distributed assembly and local adaptations. (The complexity of transnational strategy makes it harder to implement)