Question:
A company’s product mix will have certain features:
Author: LEIGHTON DWIGHT OBILLOSAnswer:
1 Width (different product category, ex. Analgesic, anti-infective) 2 Length (different brand name or diff generic name that they can possibly do under the same category ex. – ibuprofen, paracetamol, aspirin, medicol) 3 Depth 4 Consistency WeL DC
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