Evaluation points of types of social influence in terms of research support and individual differences.

. + Asch (1951): interviews with ptts showed fears of looking odd/changed answers privately which validates normative social influence (NSI) . + Lucas et al: found that ppts conformed more when questions were harder which validates informational social influence (ISI) . - Asch (1955): unclear whether dissenter reduces rates of conformity by reducing power of NSI or reducing power of ISI, so may work together in real life situations . - McGhee and Teevan: some people = more concerned with being liked so NSI explanation for conformity may be able to explain conformity for only some, so may not be generalisable to all.