Value Map- Pain Reliever

Describe how your products and services alleviate customer pains. How do they eliminate or reduce negative emotions, undesired costs and situations, and risks your customer experiences or could experience before, during, and after getting the job done? • Do they... Produce savings? (e.g. in terms of time, money, or e orts, ...) • Make your customers feel better? (e.g. kills frustrations, annoyances, things that give them a headache, ...) • Fix underperforming solutions? (e.g. new features, better performance, better quality, ...) • Put an end to difficulties and challenges your customers encounter? (e.g. make things easier, helping them get done, eliminate resistance, ...) • Wipe out negative social consequences your customers encounter or fear? (e.g. loss of face, power, trust, or status, ...)