Value Map- Pain Reliever pt2

• Eliminate risks your customers fear? (e.g. financial, social, technical risks, or what could go awfully wrong, ...) • Help your customers better sleep at night? (e.g. by helping with big issues, diminishing concerns, or eliminating worries, ...) • Limit or eradicate common mistakes customers make? (e.g. usage mistakes, ...) • Get rid of barriers that are keeping your customer from adopting solutions? (e.g. lower or no upfront investment costs, flatter learning curve, less resistance to change, ...) Rank each pain your products and services kill according to their intensity for your customer. Is it very intense or very light? • For each pain indicate how often it occurs. Risks your customer experiences or could experience before, during, and after getting the job done?